Calling All Green Citizens 4.13.09

Green = Corporate Social Responsibility = Sustainability

What is Green? dictionary.com….verb (informal) to restore the vitality of: younger executives are greening corporate managements.

Green to me is, Citizen & Corporate Social Responsibility, which leads to sustainable life styles, business models and Our peaceful co-existence on Earth.

Green Meetings, Corporate Social Responsibility, Eco-Anxiety in the words of Al Gore, “We didn’t ask for it, but here it is.”
Al Gore, author of Earth in the Balance: Ecology and the Human Spirit
http://www.ontheissues.org/Earth_in_the_Balance.htm

How green are our travel departments? This is hard to say as the metrics are debatable. We can individually initiate analysis, however, what if our companies’ purchasing software provided us with this data? Data is key. Time and again we find that if we enable individuals and corporations to monitor themselves we see action based on this feedback. What if our travel department’s software analyzed our carbon footprint? What if when we initiated a business trip there was a stage in booking our travel in which we saw the carbon impact of the various options; car/rail/air? Imagine for a moment if our job performance was partially rated by how well we managed our carbon footprint. At the beginning of the year our goal was set for us to increase productivity and decrease environmental impact, AND, we had software support for encouraging us to make educated, impactful decisions!

Remember it’s the big things that we have to focus on to “Get Green Done”, as Auden Schendler says in his book of the same name. It’s rolling up our sleeves and tackling the macro issues like Auden describes in his current blog, “Losing Money through the Walls”.

Be Well, Behave and Be Green